How Increased Mobile Phone Use is affecting Web-based Businesses

Developments in technology have affected the entire world, but without a doubt, business is one of the most impacted categories. The rise in popularity of using mobile phones and cellular devices has definitely contributed, but how? Let's have a closer look.

Ways in Which Mobile Devices affect Web-based Businesses

It's clear that mobile technology has significantly altered the way web-based businesses operate. Let's look at some of the main ways in which this is true.

Website Formatting

With the increase in mobile phone and tablet use, people tend to do more things remotely. In 2020, reports project mobile commerce sales of $2.91 trillion. That's a rise of 25.4% from 2019.

Such a significant increase in the number of sales made on mobile platforms increases the need for web-based businesses to offer mobile-optimized websites.

Statisticians claim that customers are 67% more likely to buy goods on a mobile-optimized platform. Accordingly, you're 67% less likely to get successful sales online if you don't optimize your website for mobile use. This is why money-transfer apps and e-wallets are being designed for mobile use, often requiring just the user’s fingerprint as a secure yet fast log-in method.

One of the significant ways in which mobile phones' popularity has affected web-based businesses is a mass movement towards mobile-optimized websites. One of the things to consider when optimizing a site for mobile is that it has to look well and work well in Portrait mode. Game developers have realised this a long time ago; casino games like online slots, for example, are now being developed in HTML5 with a slightly different design that looks great on mobile, and which enables players to spin by tapping the screen. 

Website Efficiency

The increase in mobile-driven purchases has affected e-commerce by affecting loading times. Search engines like Google automatically reject pages if they take longer than a particular time to load.

The increase in mobile driven-purchasing and web browsing has resulted in increased scrutiny in those areas. If your mobile loading speed is slow, you're statistically less likely to show up on a web search.

If your page loading time changes from one second to three, the chances that your website will be rejected become as high as 32%. If it changes from one second to six, the possibility of your site being rejected is almost 100%. Mobile loading times are paramount.

Search Engine Optimisation

SEO is another way in which mobile phone use affects e-commerce. Rather than being geared towards full-word searches, target-specific SEO results may instead lean towards abbreviations and other vocabularies commonly used on mobile devices.

Conclusion

Increased mobile phone usage has affected businesses in many ways. As you've seen, website design and efficiency have had to improve to be recognized by search engines. Indeed, even the way that search engines operate, and their effectiveness, have been affected by mobile phone usage.

It’s wise for businesses to take advantage of these changes. Mobile phones are here to stay, and they will continue to sculpt e-commerce.

3 Sep 2020